How to write a nail salon price list for your website

A useful nail salon price list tells clients more than the cheapest possible price. It explains what each service includes, what costs extra and how to ask for the look they want.

If your messages often begin with “How much for this set?”, your website can give that conversation a better starting point. You can still quote custom work personally while making your standard services easy to understand.

This guide is for nail salons and independent nail technicians in the Philippines preparing their website content. It is about presenting your own prices clearly, rather than suggesting what every salon should charge.

Organise the list around what clients recognise

Group services by the choices customers need to make. Depending on your business, that might mean natural nail services, gel polish, extensions, maintenance and removal. Include only services you actually provide.

Technical names can be useful, but add a short explanation when a new client may not know the difference. If two services sound similar, explain the practical distinction and invite someone who is unsure to ask before choosing.

For each standard service, prepare four things:

• The service name and a plain-English description.
• What the base price includes.
• The actual price, starting price or clearly explained quotation process.
• An approximate appointment length, if you can give a reliable estimate.

Avoid putting all that information inside a single price-list image. Website text is easier to read on a small screen and easier to update when one item changes. You can still offer a downloadable price card for clients who want to save it.

Make “from” prices meaningful

A starting price is helpful when it describes a real option someone can buy. It becomes confusing when almost every normal request adds a charge that the list never mentions.

If your price varies with length, design detail or the time required, explain those factors beside the service. State whether removal is included and whether work applied elsewhere needs a separate assessment.

Here is an illustrative writing pattern, with no suggested market price:

Gel manicure — from your approved base price. Includes the preparation and single-colour finish specified by your salon. Removal, detailed nail art and repairs are priced separately where applicable. Send your preferred design and let us know if you currently have product on your nails so we can confirm the service and total.

Replace every part with your actual inclusions before publishing. If your service includes removal or nail art, say so. The aim is to make the price understandable, not to make every salon use the same package.

Give extras their own small section

Clients should not have to guess whether a photo of a detailed set is covered by the base price. A short extras section can explain how you charge without listing every possible design.

Detail to clarify	What a client needs to know
Nail art	Is it priced per nail, per set or after reviewing the design?
Length or shape	Which options are included, and which change the quote?
Removal	Does the price differ for your work and another salon’s work?
Repairs	Is a repair a separate appointment or an add-on?
Custom designs	What reference information should the client send?

Use the same approach for combinations. If a client can choose a manicure and pedicure package, state exactly what that package contains. If the offer is temporary, show its real end date and arrange to update the page afterwards.

Connect your gallery to the service list

A gallery is more useful when clients can tell what they are looking at. Add short captions identifying the service or design style, using terminology your salon has checked.

Show your own completed work, with appropriate permission for any identifiable client images. Reference images can help a private design conversation, but should not appear in your portfolio as work your business performed. AI-generated artwork should not be used as evidence of nail sets you have created.

Pick a focused selection that represents the appointments you want to receive. A dozen clear, well-chosen examples can explain your style better than an unorganised wall of photos. Keep images small enough to load comfortably on a phone.

Explain what happens after an appointment request

Place a clear contact option near the price list. If you confirm appointments manually, “Request an appointment” or “Ask about a design” describes the action more accurately than implying an instant reservation.

Tell clients what to send: the service they are interested in, a preferred day, and whether removal or custom artwork may be needed. Use a contact channel you already monitor and explain that the time and final quote will be confirmed directly.

Include your real deposit, rescheduling and late-arrival arrangements where relevant. Keep these details near the enquiry process, rather than revealing them only after someone has chosen a time. Do not publish policies copied from another salon unless they reflect how you actually operate.

For a home-based nail business, you can identify the area you serve and explain that arrival details are shared after confirmation, if that is your practice. A public website does not have to display your home address just to describe your services.

Give the price list a clear place on your website

A practical small salon website might have a home page, services and prices, a gallery, an introduction to the technician or team, and a contact page. Link the price list from your active social profiles so people can find the current version without searching through old posts.

Use a descriptive page title with your business name and genuine location. Write service names naturally instead of repeating “nail salon Philippines” in every paragraph. Google’s SEO Starter Guide recommends useful, organised content and clear titles; it does not offer a shortcut to guaranteed rankings.

Luzon Digital’s nail salon and beauty business websites can bring your service menu, own-work gallery and enquiry details together. Our ₱500/month package includes up to five pages, hosting and a .com domain. Automated booking and online deposit collection are not included; you can continue arranging those directly through your existing process.

Check it against a real customer question

Before publishing, take one recent design enquiry and try to answer it using the proposed page. Can the client identify the likely service, understand what might change the price and find the next step?

Then check the list on a phone. Confirm prices, links and policy details, and agree with your website provider how future edits will work. Your website and social channels can support each other: new work starts the conversation, and a clear service page helps clients arrive with better questions.